The fact of the matter is that the more data we generate and encounter in our lives, the more of a need we have to organize it, assess it, and ready it for functionality or discard. This doesn't happen automatically through the magical tubes of the internet, like many old and young farts believe. Behind every website and blog and database and even bot is a human or group of humans who designed it, often for the purpose of manipulation: to get you to believe shit or buy shit or vote for candidates who will provide the least interference in getting you to believe and/or buy shit.